Kenya: U.S. Power Firm Signs Deal With Local Company to Grow Its Market Share

The logo of General Electric is pictured at the 26th World Gas Conference in Paris, France, June 2, 2015.  REUTERS/Benoit Tessier

United State’s General Electric (GE) has signed an agreement with Simba Corporation as the authorised distributor for its diesel power generators.

With the deal, GE is seeking to tap into the growing demand for energy in the East Africa to grow its market share in the region.

The distributorship agreement is the second GE has signed in Africa after one signed with UK based Clarke Energy targeting distribution of the diesel engines and power generation in Nigeria, Australia and India.

GE has since 2011 been headquartered in Nairobi for its Sub-Saharan Africa operations.

“With our agreement with Simba Corporation, we are taking another important step forward in our strategy to expand the deployment of our distributed power technologies in Kenya and throughout Africa to boost the production of cleaner, more reliable energy and support the region’s goals to create more sustainable local economic growth,” said George Njenga, GE’s Sub-Saharan Africa leader.

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